FELICIA MUSCAT
muscat.felicia@yahoo.com
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SHEFIT PRODUCT LAUNCH

SHEFIT is a women’s athletic wear brand that specialized in custom adjustable Sports Bras with a revolutionary fit and support that is designed to match us move for move.

PRODUCT LAUNCH | A LITTLE LESS WITH A LOT MORE
For the ones with a little less. A sports bra that is a mix between an everyday push-up with the style and comfort of a sports bra. A little less bulk, a little less lockdown, with a lot more push-up, and style.

MY ROLE
-Big Idea/Concept
-Creative Direction
-Lead Designer
-Photo Art Direction
-Present to stakeholders at SHEFIT