In redesigning the Bennington Website, my goal was to create a fresh and modern look and feel that would appeal to our target audience. Along with the aesthetic changes, it was essential to update the information provided to customers to enhance their journey and provide them with more detailed information during their research phase. By taking a conversational tone and avoiding jargon, we aimed to create a user-friendly experience that would resonate with visitors and make their interactions with the website more engaging. Incorporating everyday language helped to make the content more relatable and easy to understand, ensuring that our messaging would stand out in the crowded digital space. By focusing on these key elements, we were able to create a professional and effective website that met the needs of our audience.
MY ROLE
-Lead UX
-UI Design
-Graphic Designer
-Art Direction
-Presented designs to stake holders
