RESUME

EXPERIENCE

SELF-EMPLOYED | FREELANCE DESIGNER/DIRECTOR | 2024-PRESENT

• Senior UX/UI Designer specializing in end-to-end website development, wire framing, and prototyping using Figma.

• Creative Director orchestrating integrated marketing campaigns across digital and traditional channels.

• Brand Strategist delivering comprehensive visual identity systems and marketing collateral.

• Developed comprehensive POS design systems across various product categories and store layouts.

• Created comprehensive brand identities incorporating user-centered design principles and digital-first strategies.

  BENNINGTON PONTOONS | SENIOR ART DIRECTOR/DESIGN LEAD | 2022-2024

• Spearheaded brand evolution through comprehensive visual identity system implementation.

• Directed multi-channel marketing initiatives across web, digital, print, video, and social platforms.

• Led design team innovation, optimizing workflows and establishing strategic growth initiatives .

• Created experiential designs for large-scale meetings,boat shows, and brand activations.

• Collaborated with cross-functional teams to drive creative strategy and execution, identifying growth opportunities for the brand.
  

  
  SHEFIT | SENIOR ART DIRECTOR/DESIGN LEAD | 2020-2022

• Directed cross-functional creative team (web developers, social media, graphic designers).

• Executed comprehensive digital strategy including e-commerce, email marketing, and paid advertising.

• Led creative direction for product launches and 360° marketing campaigns.

• • Successfully pitched a new brand style ands ystem, influencing brand evolution discussions.
  
  
  SELF-EMPLOYED | FREELANCE DESIGNER | 2017-2020

• Delivered UX/UI solutions using Sketch, Invision, and Adobe XD for enterprise clients.

• Created digital marketing assets for major retailers including Walmart

• Developed brand identities and integrated marketing campaigns.

• Standardized in-store marketing materials including display signage, shelf talkers, and window graphic.

• Digital Design: Work with Creative Director to create all forms of social, website banners and digital paid assets for Walmart.
  
  

  DONER ADVERTISING | DESIGNER | 2012 TO 2017

• Conceptualized and executed national advertising campaigns across multiple industries.

• Designed comprehensive brand identity systems and marketing materials.

• Collaborated with cross-functional teams to deliver client solutions in automotive, retail, and healthcare.

• Clients: Chrysler, Dodge, Ram, Jeep, Fiat, Alfa Romeo, JBL, The UPS Store, COX Communications, ADT, Smithfield, Gwaltney, Farmland, Highmark

EDUCATION

THE ART INSTITUTES OF MICHIGAN | NOVI, MI | 2011-2012
Majored in Graphic Design | Graduated in 2012 Bachelors | GPA 4.0

OAKLAND COMMUNITY COLLEGE | FARMINGTON HILLS, MI | 2006-2011
General Education

SKILLS

SOFTWARE
Adobe Creative Suite: Photoshop, InDesign, Illustrator, XD, AEM, Sketch, Figma, Invision, Jira, and Microsoft Office: Word, Excel, Powerpoint, Sharepoint, Final Cut Pro, Youtube, Vimeo, Monday.

SPECIALTIES
Creating and working with existing and new brand identities: wire framing, photo editing, data analytics, consumer testing, shot list creation, photo editing, set and prop design, storyboarding, leading pre production meetings, campaign ideations.

Thorough knowledge of the agency environment, including the design process, from development to production.