EXPERIENCE
SELF-EMPLOYED | FREELANCE DESIGNER/DIRECTOR | 2024-PRESENT
UX/UI Designer: Website design starting from wire frame, UX/UI and content creation. Collaborated with developers and marketing to produce a successful outcome. Using figma.
Digital Design: Work with Creative Director or as creative director to create full integrated campaigns.
Branding: Create branding through logo design, layouts and collateral.
BENNINGTON PONTOONS | SENIOR ART DIRECTOR/DESIGN LEAD | 2022-2024
Creation, implementation and standardizing the Bennington Brand, as well as progress the brands image. Strategize, created and administered various content through web, digital, print, video and social. Optimize objectives and make sure partner agencies are following best branding practices.
Leading a team, I take initiative to propel design projects forward, and work with the team to identify gaps and opportunities in design process for longer term company success and growth.
SHEFIT | SENIOR ART DIRECTOR/DESIGN LEAD | 2020-2022
I lead a team of Web Developers, Social and Graphic Designers to ensure brand and design cohesiveness.
Strategized, managed, produced, and designed website, e-mail, landing pages, and paid ads. Directed digital branding and creative consultation for in-house work.
Pitch 360 creative campaigns to stakeholders.
Directing photo and video production for Product Development and 360 Campaigns.
SELF-EMPLOYED | FREELANCE DESIGNER | 2017-2020
UX/UI Designer: Website design starting from wireframe, UX/UI and content creation. Collaborated with developers and marketing to produce a successful outcome. Using Sketch, Invision and XD.
Digital Design: Work with Creative Director to create all forms of social, website banners and digital paid assets for Walmart.
Branding: Create branding through logo design, layouts and collateral.
Advertising: Digital and Print.
Clients: Bass Pro Shops (White River Marine), Mars Advertising, SHEFIT
DONER ADVERTISING | DESIGNER | 2012 TO 2017
Work closely with account executives, Copywriters, Creative Directors, Print Producers and Art Buyers to design and deliver press ready files for print and digital collateral.
Through strategizing and ideation I designed brand identities, nationwide magazine campaigns, seasonal event logos and corresponding Point Of Sale kits, in-store signage, landing pages and labels, menus, OLA, as well as deck presentations, emails, videos and sell sheet templates.
Presented and designed for a variety of clients in the automotive, food, technology, healthcare, and retail.
Clients: Chrysler, Dodge, Ram, Jeep, Fiat, Alfa Romeo, JBL, The UPS Store, COX Communications, ADT, Smithfield, Gwaltney, Farmland, Highmark
EDUCATION
THE ART INSTITUTES OF MICHIGAN | NOVI, MI | 2011-2012
Majored in Graphic Design | Graduated in 2012 Bachelors | GPA 4.0
OAKLAND COMMUNITY COLLEGE | FARMINGTON HILLS, MI | 2006-2011
General Education
SKILLS
SOFTWARE
Adobe Creative Suite: Photoshop, InDesign, Illustrator, XD, AEM, Sketch, Figma, Invision, Jira, and Microsoft Office: Word, Excel, Powerpoint, Sharepoint, Final Cut Pro, Youtube, Vimeo, Monday.
SPECIALTIES
Creating and working with existing and new brand identities: wire framing, photo editing, data analytics, consumer testing, shot list creation, photo editing, set and prop design, storyboarding, leading pre production meetings, campaign ideations.
Thorough knowledge of the agency environment, including the design process, from development to production.